Marketing analytics: Know your customers
Learn to analyze customer data and behavior to drive marketing strategy and maximize customer value.
Learn to analyze customer data and behavior to drive marketing strategy and maximize customer value.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Analysing: Numeric and digital literacies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(420 ratings)
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What you'll learn
Analyze customer value and its importance to organizations
Explore traditional and digital customer data collection methods
Evaluate and select appropriate analytics tools
Develop data-driven marketing strategies
Optimize digital and social media marketing efforts
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
12 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course explores marketing analytics and customer-centric strategies in the digital age. Students learn to collect, analyze, and leverage customer data for strategic decision-making. The curriculum covers customer value analysis, research methods, journey mapping, attribution modeling, and digital marketing optimization. Through practical applications and case studies, learners develop skills to transform customer insights into effective marketing strategies.
The primacy of customer value
Module 1 · 3 Hours to complete
Types of customer data
Module 2 · 3 Hours to complete
Tools for analysing customer data
Module 3 · 3 Hours to complete
Combining tools for meaningful insight
Module 4 · 3 Hours to complete
Using customer data to drive strategy
Module 5 · 3 Hours to complete
Using digital and social marketing to improve customer value
Module 6 · 3 Hours to complete
Fee Structure
Instructor
Digital Marketing Expert and Academic at Macquarie University
Ray Welling is a seasoned marketing academic at Macquarie University, bringing over 20 years of experience in the digital and media industries. His teaching focuses on digital marketing, global marketing, public relations, and social media, equipping students with the skills needed to thrive in today's dynamic marketing landscape. Ray is the author of "Digital Disruption & Transformation: Lessons from History," published in 2018, which explores the impact of digital innovations on marketing practices. His expertise extends to courses such as "Marketing Analytics: Know Your Customers," where he emphasizes the importance of understanding consumer behavior in the digital age.In addition to his academic role, Ray has been involved in various research projects that examine the intersections of marketing ethics, influencer marketing, and self-branding. His contributions to the field have been recognized through numerous publications in top-tier journals, highlighting his commitment to advancing knowledge in digital marketing strategies. Ray's extensive industry experience and academic insights make him a valuable resource for students and professionals alike.
Testimonials
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4.7 course rating
420 ratings
Frequently asked questions
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