Ray Welling

Ray Welling is a seasoned marketing academic at Macquarie University, bringing over 20 years of experience in the digital and media industries. His teaching focuses on digital marketing, global marketing, public relations, and social media, equipping students with the skills needed to thrive in today's dynamic marketing landscape. Ray is the author of "Digital Disruption & Transformation: Lessons from History," published in 2018, which explores the impact of digital innovations on marketing practices. His expertise extends to courses such as "Marketing Analytics: Know Your Customers," where he emphasizes the importance of understanding consumer behavior in the digital age.In addition to his academic role, Ray has been involved in various research projects that examine the intersections of marketing ethics, influencer marketing, and self-branding. His contributions to the field have been recognized through numerous publications in top-tier journals, highlighting his commitment to advancing knowledge in digital marketing strategies. Ray's extensive industry experience and academic insights make him a valuable resource for students and professionals alike.