Retail Management Fundamentals: Business Models
Learn key concepts of retail management, focusing on brick-and-mortar stores. Explore retail formats, strategies, and the Indian retail sector.
Learn key concepts of retail management, focusing on brick-and-mortar stores. Explore retail formats, strategies, and the Indian retail sector.
This comprehensive course introduces participants to the fundamentals of retail management, with a focus on brick-and-mortar businesses. Students will gain a deep understanding of how retail businesses operate, including core issues, challenges, and key terminology. The course explores various retail formats and their evolution, using theories and real-world examples to illustrate current retail practices. Participants will learn to define and analyze retail strategies, develop competitive advantages in the retail sector, and apply practical tools and techniques. The curriculum covers essential topics such as merchandising, pricing, distribution networks, and promotion strategies. Special attention is given to the retail scenario in emerging markets, particularly India, providing insights into the characteristics of Indian consumers and the evolution of the Indian retail sector. The course also touches on e-tailing, discussing various business models and future trends in online retail. By the end of the course, students will have a solid foundation in retail management principles and be equipped to understand and analyze retail business models effectively.
Instructors:
English
English
Powered by
What you'll learn
Understand the basics of retail business operations
Analyze different retail formats and their evolution
Develop effective retail strategies for competitive advantage
Apply merchandising and pricing techniques in retail
Manage retail distribution networks and supply chains
Implement retail promotion strategies
Skills you'll gain
This course includes:
Live video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This course offers a comprehensive introduction to retail management, focusing on brick-and-mortar businesses. It covers fundamental concepts of retailing, including retail formats, strategies, and business models. The curriculum is structured to provide a thorough understanding of retail operations, from merchandising and pricing to distribution and promotion. Key topics include retail classification systems, traditional and modern retail formats, retail strategy mix, and supply chain basics. The course also explores the retail scenario in emerging markets, with a special focus on the Indian retail sector and consumer characteristics. Additionally, it introduces e-tailing concepts and future trends in online retail. Throughout the course, students will learn to apply practical tools and techniques for developing and sustaining competitive advantages in the retail sector. The content is designed to provide both theoretical knowledge and practical insights, making it valuable for those new to retail management as well as professionals looking to enhance their understanding of the field.
Understanding Basics of Retail Business
Module 1
Understanding Retail formats and strategies
Module 2
Retail Strategy Decisions: Merchandising, Pricing
Module 3
Retail strategy decisions
Module 4
Retail scenario in emerging markets (India)
Module 5
E-tailing
Module 6
Fee Structure
Instructor
25 Courses
Retail Marketing Expert and Innovative Educator at IIM Bangalore
Dr. Ashis Mishra is a distinguished faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB), where he has been since 2004. With a Ph.D. in Business Administration from Utkal University, Mishra specializes in marketing management and retail management. His research focuses on Retail Productivity Analysis, Retail Atmospherics, and Retail Consumer Behaviour, applying quantitative models and business frameworks to solve real-world marketing and retailing challenges. Mishra has published over 10 papers in reputable national and international journals and is actively working on projects like 'A Dynamic Model for Forecasting in Indian Retail Sector' and 'Store Atmospherics as a Tool for Retail Productivity'. His teaching extends beyond traditional classrooms to MOOC platforms like EDX, IIMBX, and SWAYAM. Recognized for his teaching excellence, Mishra received the "Best Teacher in Marketing Management" award from Amar-Ujala B-School Excellence Awards in 2012. He also contributes significantly to industry through training and consulting for organizations like TESCO India, TRENT group, and FUTURE group, bridging academic insights with practical business applications.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.