Retail Marketing Expert and Innovative Educator at IIM Bangalore
Associated with :
Indian Institute of Management BangaloreDr. Ashis Mishra is a distinguished faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB), where he has been since 2004. With a Ph.D. in Business Administration from Utkal University, Mishra specializes in marketing management and retail management. His research focuses on Retail Productivity Analysis, Retail Atmospherics, and Retail Consumer Behaviour, applying quantitative models and business frameworks to solve real-world marketing and retailing challenges. Mishra has published over 10 papers in reputable national and international journals and is actively working on projects like 'A Dynamic Model for Forecasting in Indian Retail Sector' and 'Store Atmospherics as a Tool for Retail Productivity'. His teaching extends beyond traditional classrooms to MOOC platforms like EDX, IIMBX, and SWAYAM. Recognized for his teaching excellence, Mishra received the "Best Teacher in Marketing Management" award from Amar-Ujala B-School Excellence Awards in 2012. He also contributes significantly to industry through training and consulting for organizations like TESCO India, TRENT group, and FUTURE group, bridging academic insights with practical business applications.