Health Communication: Strategies for Messaging
Master health communication strategies in this 6-week course designed for healthcare professionals and communicators.
Master health communication strategies in this 6-week course designed for healthcare professionals and communicators.
Explore the complexities of health communication in this comprehensive course designed during the COVID-19 pandemic. Learn to navigate "infodemics" and develop effective communication strategies for diverse healthcare contexts. This course covers crucial topics including health literacy, message development, cultural competency, digital media usage, interpersonal communication, and ethical considerations in health communication. Ideal for healthcare professionals, public health practitioners, communication specialists, and policymakers, this course equips you with the skills to enhance public health outcomes through improved communication techniques.
Instructors:
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What you'll learn
Understand the role of effective health communication in promoting public health
Apply communication theories to develop targeted health messages for diverse populations
Develop strategies to enhance health literacy and improve information comprehension
Gain cultural competence in health communication to address diverse community needs
Enhance interpersonal communication skills for better patient and stakeholder engagement
Navigate ethical challenges in health communication, including privacy and health disparities
Skills you'll gain
This course includes:
Live video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a comprehensive overview of health communication strategies, with a particular focus on managing information during public health crises. Designed in response to the communication challenges highlighted by the COVID-19 pandemic, the curriculum covers a wide range of topics essential for effective health messaging. Students will learn about health literacy and how to develop targeted messages for diverse populations. The course emphasizes cultural competence in health communication, interpersonal communication skills, and the ethical challenges in disseminating health information. It also explores the use of digital media platforms for health communication. Throughout the course, participants will gain practical skills in developing and implementing communication strategies to improve public health outcomes.
Fee Structure
Instructor
1 Course
Leading Communication Scholar and Climate Change Communication Expert at IIM Bangalore
Dr. Deepti Ganapathy serves as the Chair of the Centre for Management Communication at IIM Bangalore, bringing a unique blend of academic expertise and professional experience to her role. A Computer Science graduate with a Ph.D. in Mass Communication and Journalism from the University of Mysore (2016), she combines technical knowledge with communication expertise. As a former award-winning journalist, she has extensively covered health issues and currently serves as an Expert Committee member of WHO's Infodemic Management group. Her research interests encompass climate communication, sustainability, health, and political communication. Ganapathy holds positions as an affiliate faculty at the Centre for Climate Change Communication at George Mason University and is a former Visiting Scholar at UC San Diego. She is actively involved in a cross-national research study examining the impact of Climate Change on Health, demonstrating her commitment to addressing global challenges through communication research. Her work bridges the gap between academic research and practical application, making her a valuable contributor to both the academic community and public discourse on critical issues like climate change and health communication.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.