Essential Marketing Management Principles
Master fundamental marketing concepts and strategies to improve customer satisfaction and business value through practical applications.
Master fundamental marketing concepts and strategies to improve customer satisfaction and business value through practical applications.
This comprehensive course explores core marketing management principles and their practical applications in business. Students learn to develop effective marketing strategies using segmentation, targeting, positioning, and the marketing mix (4Ps). The curriculum emphasizes real-world applications through business cases and exercises, teaching participants how to track, analyze, and optimize marketing activities to increase customer base and satisfaction. Special focus is placed on understanding marketing's role in overall business strategy.
4.3
(48 ratings)
1,40,717 already enrolled
Instructors:
English
English, Hindi
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What you'll learn
Master core marketing management concepts and principles
Develop effective market segmentation and targeting strategies
Implement successful positioning and differentiation tactics
Manage the marketing mix elements effectively
Analyze customer needs and improve satisfaction levels
Create comprehensive marketing strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a thorough foundation in marketing management principles and practices. The curriculum covers essential marketing concepts from basic theories to advanced applications. Students learn to develop and implement effective marketing strategies through segmentation, targeting, and positioning. The course emphasizes practical skills in managing the marketing mix (product, price, place, promotion) while focusing on increasing customer satisfaction and business value. Real-world examples and case studies illustrate the application of marketing principles.
Fee Structure
Instructor
25 Courses
Retail Marketing Expert and Innovative Educator at IIM Bangalore
Dr. Ashis Mishra is a distinguished faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB), where he has been since 2004. With a Ph.D. in Business Administration from Utkal University, Mishra specializes in marketing management and retail management. His research focuses on Retail Productivity Analysis, Retail Atmospherics, and Retail Consumer Behaviour, applying quantitative models and business frameworks to solve real-world marketing and retailing challenges. Mishra has published over 10 papers in reputable national and international journals and is actively working on projects like 'A Dynamic Model for Forecasting in Indian Retail Sector' and 'Store Atmospherics as a Tool for Retail Productivity'. His teaching extends beyond traditional classrooms to MOOC platforms like EDX, IIMBX, and SWAYAM. Recognized for his teaching excellence, Mishra received the "Best Teacher in Marketing Management" award from Amar-Ujala B-School Excellence Awards in 2012. He also contributes significantly to industry through training and consulting for organizations like TESCO India, TRENT group, and FUTURE group, bridging academic insights with practical business applications.
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4.3 course rating
48 ratings
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