Customer Centric Innovation
Master customer-driven innovation strategies. Learn to develop successful products through customer insights.
Master customer-driven innovation strategies. Learn to develop successful products through customer insights.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Technology Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(43 ratings)
1,812 already enrolled
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What you'll learn
Understand the critical role of customers in successful innovation
Learn methods to capture valuable customer information
Analyze customer needs and adoption processes
Develop effective innovation strategies based on customer insights
Skills you'll gain
This course includes:
3 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the fundamental role of customer understanding in successful innovation. Students learn to capture and utilize customer information effectively in the innovation process. The curriculum covers understanding innovation concepts, analyzing adoption barriers, capturing customer needs, and developing customer-driven innovation strategies. Special emphasis is placed on practical tools and techniques for understanding customer pain points and translating insights into successful product development.
Understanding Innovation and Customer-Centric Innovation
Module 1 · 2 Hours to complete
Innovation Adoption
Module 2 · 1 Hours to complete
Capturing Customer Needs to Fuel Innovation
Module 3 · 1 Hours to complete
Customer Driven Innovation Strategy
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Professor of Business Administration and Associate Head of Business Administration
Ravi Mehta is a Professor of Business Administration and the Associate Head of Business Administration at the Gies College of Business, University of Illinois Urbana-Champaign. He holds a Ph.D. in Marketing from the University of British Columbia and an MBA from the Schulich School of Business at York University. Since joining Gies in 2011, Professor Mehta has focused his research on consumer behavior and innovation, exploring how subtle environmental cues influence consumer decisions and creativity. His work has been recognized with prestigious awards, including the MSI Young Scholar Award, reflecting his significant contributions to marketing theory and practice.In addition to his research, Professor Mehta teaches courses such as "Creativity Toolkit I: Changing Perspectives," "Creativity Toolkit II: Creative Collaboration," and "Customer Centric Innovation." He is passionate about fostering a collaborative learning environment that encourages diverse perspectives and creative thinking among students. By integrating real-world applications with academic insights, he prepares his students to tackle complex challenges in business and innovation. Through his teaching and research, Ravi Mehta continues to shape the future of business education and empower the next generation of leaders.
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4.6 course rating
43 ratings
Frequently asked questions
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