The "Who" of the Marketing Strategy:Segmentation & Targeting
Master market segmentation and targeting strategies. Learn to analyze consumer needs and craft effective marketing plans for business success.
Master market segmentation and targeting strategies. Learn to analyze consumer needs and craft effective marketing plans for business success.
Dive into the strategic world of marketing with a focus on segmentation and targeting. This course teaches you to understand the marketplace, identify consumer needs, and craft clear marketing strategies. Learn to segment markets effectively, choose optimal targeting strategies, and integrate these into comprehensive marketing plans. Ideal for beginners seeking to enhance their marketing skills and drive business profitability.
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What you'll learn
Understand the comprehensive marketing process and its strategic importance
Learn techniques for analyzing the marketplace and identifying consumer needs
Master the concepts and criteria of market segmentation
Develop skills in choosing appropriate targeting strategies
Understand how to craft a clear and effective marketing strategy
Learn to integrate segmentation and targeting into a comprehensive marketing plan
Skills you'll gain
This course includes:
18 Minutes PreRecorded video
1 assignment
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FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to the strategic aspects of marketing, focusing on market segmentation and targeting. Students will learn the fundamentals of the marketing process, including understanding the marketplace and consumer needs. The course covers key concepts such as market segmentation criteria, targeting strategies, and how to integrate these into a cohesive marketing plan. Through video lectures, readings, and a graded assessment, learners will gain practical skills in defining and implementing effective marketing strategies to achieve business objectives.
The "Who" of the Marketing Strategy: Segmentation and Targeting
Module 1 · 58 Minutes to complete
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Instructor
Marketing Expert and Professor at IE Business School
Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.
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Frequently asked questions
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