Dushinka Karani

Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.