Storytelling in Branding and Content Marketing
Master the comprehensive art of branded content creation through effective storytelling techniques, focusing on audience engagement and memorable messaging.
Master the comprehensive art of branded content creation through effective storytelling techniques, focusing on audience engagement and memorable messaging.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Branding: The Creative Journey Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(284 ratings)
35,209 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Create compelling brand narratives and content
Develop effective content marketing strategies
Master quality journalism principles for brands
Build lasting connections with target audiences
Produce engaging brand entertainment content
Skills you'll gain
This course includes:
4 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course explores the intersection of storytelling and branded content marketing. Students learn to differentiate between traditional advertising and branded content while mastering techniques for creating compelling narratives. The curriculum covers quality journalism principles, audience connection strategies, and brand entertainment, teaching professionals how to create memorable content that resonates with target audiences in today's saturated media landscape.
WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
Module 1 · 2 Hours to complete
THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
Module 2 · 2 Hours to complete
CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
Module 3 · 2 Hours to complete
CREATING A STORY FOR YOUR BRAND
Module 4 · 3 Hours to complete
THE CAPSTONE PROJECT
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Expert in Journalism and Branded Content
Pedro Cifuentes Huertas is a distinguished journalist and editor based in Madrid, with a rich career spanning various media roles. He began his professional journey in the political section of the prominent newspaper El País and later served as the deputy editorial manager for the Spanish and Latin American version of Microsoft's digital encyclopedia, Encarta. His experience includes freelance journalism and coordinating online content projects across Spanish-speaking countries, as well as teaching at the IE School of Communication, where he instructs on journalism and storytelling in both Spanish and English.
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4.4 course rating
284 ratings
Frequently asked questions
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