Expert in Journalism and Branded Content
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Pedro Cifuentes Huertas is a distinguished journalist and editor based in Madrid, with a rich career spanning various media roles. He began his professional journey in the political section of the prominent newspaper El País and later served as the deputy editorial manager for the Spanish and Latin American version of Microsoft's digital encyclopedia, Encarta. His experience includes freelance journalism and coordinating online content projects across Spanish-speaking countries, as well as teaching at the IE School of Communication, where he instructs on journalism and storytelling in both Spanish and English.