Marketing Management Essentials: Product and Branding
Learn product lifecycle management and branding strategies. Develop skills in market analysis and product strategy for competitive advantage.
Learn product lifecycle management and branding strategies. Develop skills in market analysis and product strategy for competitive advantage.
Dive into the essentials of product lifecycle management and branding in this beginner-friendly course. Learn to navigate the stages of a product's life, from inception to decline, and develop strategies for maintaining a competitive edge. Explore market trend analysis, product strategy development, and the fundamental concepts of brand essence, values, and personality. This course offers practical insights for optimizing product strategies and enhancing market presence, making it ideal for aspiring marketers and business professionals.
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What you'll learn
Understand the concept and stages of the product lifecycle
Analyze market trends and phases throughout a product's life
Develop effective product strategies for different lifecycle stages
Explore the brand model, including essence, values, and personality
Learn portfolio management concepts, types, and tools
Optimize product strategy and market presence
Skills you'll gain
This course includes:
12 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to product lifecycle management and branding strategies. Students will learn about the stages of a product's life cycle, from introduction to decline, and how to develop effective strategies for each phase. The course covers market trend analysis, competitive positioning, and the development of product strategies. Additionally, it explores the brand model, focusing on brand essence, values, and personality. Through practical examples and a graded assessment, learners will gain valuable skills in portfolio management and product strategy optimization.
Product Lifecycle and Brand Model
Module 1 · 1 Hours to complete
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Instructor
Marketing Expert and Professor at IE Business School
Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.
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