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Marketing Management Essentials: Product and Branding
Learn product lifecycle management and branding strategies. Develop skills in market analysis and product strategy for competitive advantage.
Course Cost
₹ 2,699
Beginner
Skill Level
1 Hour
Self-paced lessons
Dive into the essentials of product lifecycle management and branding in this beginner-friendly course. Learn to navigate the stages of a product's life, from inception to decline, and develop strategies for maintaining a competitive edge. Explore market trend analysis, product strategy development, and the fundamental concepts of brand essence, values, and personality. This course offers practical insights for optimizing product strategies and enhancing market presence, making it ideal for aspiring marketers and business professionals.
English
What you'll learn
Understand the concept and stages of the product lifecycle
Analyze market trends and phases throughout a product's life
Develop effective product strategies for different lifecycle stages
Explore the brand model, including essence, values, and personality
Learn portfolio management concepts, types, and tools
Optimize product strategy and market presence
Gain competitive advantage through strategic product management
Skills you'll gain
This course includes:
12 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This course provides a comprehensive introduction to product lifecycle management and branding strategies. Students will learn about the stages of a product's life cycle, from introduction to decline, and how to develop effective strategies for each phase. The course covers market trend analysis, competitive positioning, and the development of product strategies. Additionally, it explores the brand model, focusing on brand essence, values, and personality. Through practical examples and a graded assessment, learners will gain valuable skills in portfolio management and product strategy optimization.
Product Lifecycle and Brand Model
Module 1 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
503
Students
8
Courses
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.