Marketing Essentials: Price and Place
Master pricing & distribution in this concise marketing course. Learn product lifecycle, value-based pricing & channel strategies.
Master pricing & distribution in this concise marketing course. Learn product lifecycle, value-based pricing & channel strategies.
Dive into the essentials of marketing management with a focus on pricing and distribution strategies. This course offers insights into product creation, management, and branding, while exploring various pricing approaches including customer value, cost-based, and competition-based methods. Learn how to navigate the product lifecycle, deliver value through strategic pricing, and optimize distribution channels for maximum market reach. Ideal for beginners, this course provides a solid foundation in key marketing concepts, equipping you with practical skills to enhance your product's market position and overall marketing strategy.
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What you'll learn
Understand the product lifecycle and its implications for marketing strategies
Learn how to deliver value to customers through effective pricing strategies
Gain insights into various distribution channels and their importance
Master the basics of product creation, management, and branding
Develop skills in customer value pricing, cost-based pricing, and competition-based pricing
Learn specific strategies for launching new products
Skills you'll gain
This course includes:
16 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive overview of content marketing management, focusing on product creation, management, and branding strategies. Students will learn about various pricing strategies, including customer value pricing, cost-based pricing, and competition-based pricing. The course also covers the product lifecycle and strategies for product launches. Additionally, students will gain insights into distribution channels and learn how to set up effective distribution systems. The content is designed to equip learners with practical skills in pricing and place strategies, essential components of the marketing mix.
Marketing Management Essentials: Price and Place
Module 1 · 2 Hours to complete
Fee Structure
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Instructor
Marketing Expert and Professor at IE Business School
Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.
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Frequently asked questions
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