Market Research Essentials for Marketing
Master market research: Learn data types, research methods, and turn insights into business strategies.
Master market research: Learn data types, research methods, and turn insights into business strategies.
Gain a competitive edge in marketing management with this comprehensive course on market research essentials. Discover the pivotal role of market research in shaping business strategies and decision-making processes. Learn to differentiate between various data types, including primary and secondary, qualitative and quantitative. Master different market research methods and understand when to apply each one effectively. This course emphasizes the importance of generating actionable insights from data analysis and explores how some companies build their entire business models around data. Perfect for beginners, this course provides a solid foundation in market research techniques, enabling you to make data-driven decisions that can propel your company forward in today's competitive business landscape.
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What you'll learn
Understand the importance of market research in business strategy
Learn to differentiate between various types of data (primary, secondary, qualitative, quantitative)
Master different market research methods and when to apply them
Develop skills to generate actionable insights from data analysis
Understand how market research can help explore new hypotheses and ideas
Learn how to turn market research insights into effective business strategies
Skills you'll gain
This course includes:
15 Minutes PreRecorded video
1 assignment
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FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to market research essentials for marketing management. Students will learn why market research is crucial in today's business environment and how it contributes to effective decision-making. The curriculum covers different types of data (primary, secondary, qualitative, quantitative) and various market research methods. Participants will gain insights into what makes good market research and how to generate actionable insights from data. The course also explores how some companies build their entire business models around data, highlighting the increasing importance of data-driven strategies in modern business. By the end of the course, learners will be equipped with the knowledge to conduct basic market research and apply insights to marketing strategies.
Market Research Essentials for Marketing Management
Module 1 · 3 Hours to complete
Fee Structure
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Instructor
Marketing Expert and Professor at IE Business School
Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.
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