Brand Identity and Strategy
Master the art of building powerful brand identities through strategic positioning and creative design.
Master the art of building powerful brand identities through strategic positioning and creative design.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Branding: The Creative Journey Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(798 ratings)
73,338 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Build effective brand positioning strategies
Develop comprehensive brand houses
Create compelling brand identities
Understand consumer segmentation
Select appropriate visual brand elements
Implement strategic brand architecture
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course explores the fundamentals of brand identity and strategy, teaching professionals how to build successful brands through strategic positioning and creative design. Students learn about consumer segmentation, brand positioning, perceptual mapping, and the iceberg model. The curriculum covers building brand houses, selecting appropriate visual elements including logos, colors, and typography, and developing comprehensive brand strategies. The course emphasizes both theoretical understanding and practical application through real-world examples.
Introduction to branding: Segmentation
Module 1 · 2 Hours to complete
DEFINING THE VALUE
Module 2 · 2 Hours to complete
BUILDING A BRAND HOUSE
Module 3 · 3 Hours to complete
BRAND MARKS AND VISUAL EXPRESSIONS
Module 4 · 2 Hours to complete
THE CAPSTONE PROJECT
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Pioneer in Anthropology and Marketing Education
Dr. María Eizaguirre earned her B.A. (Hons) and M.Sc. in Anthropology from Durham University before becoming the first Spanish Rhodes Scholar (Linacre & Spain, 1994) at the University of Oxford, where she completed her Ph.D. in Biological Anthropology. Initially, she began her career in the private sector, starting in market research before moving into Strategic Planning at an advertising agency, where she served various new businesses and clients. She later joined Kraft Foods, spending eight years in the Consumer Insights & Strategy team (CIS), ultimately leading the Innovation CIS function across the EU. In this role, María utilized her creative mindset to reframe business opportunities through a consumer-centric lens.
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4.7 course rating
798 ratings
Frequently asked questions
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