MARÍA EIZAGUIRRE DIÉGUEZ

Dr. María Eizaguirre earned her B.A. (Hons) and M.Sc. in Anthropology from Durham University before becoming the first Spanish Rhodes Scholar (Linacre & Spain, 1994) at the University of Oxford, where she completed her Ph.D. in Biological Anthropology. Initially, she began her career in the private sector, starting in market research before moving into Strategic Planning at an advertising agency, where she served various new businesses and clients. She later joined Kraft Foods, spending eight years in the Consumer Insights & Strategy team (CIS), ultimately leading the Innovation CIS function across the EU. In this role, María utilized her creative mindset to reframe business opportunities through a consumer-centric lens.