Fundamentals of Customers and Competition
Learn to analyze customers and competition to drive business growth. Develop effective customer value propositions and pricing strategies.
Learn to analyze customers and competition to drive business growth. Develop effective customer value propositions and pricing strategies.
This Goldman Sachs 10,000 Women course teaches entrepreneurs to understand and leverage customer insights and competitive analysis. Learn to segment customers, map buying processes, identify competitive advantages, and develop compelling customer value propositions and pricing strategies.
4.8
(281 ratings)
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English
Tiếng Việt, فارسی
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What you'll learn
Define and categorize customers and their needs
Analyze the customer buying process
Compare your business to competitors and identify competitive advantages
Develop a compelling Customer Value Proposition (CVP)
Create an effective pricing strategy for business growth
Skills you'll gain
This course includes:
18 Minutes PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course, part of the Goldman Sachs 10,000 Women collection, focuses on understanding customers and competition to drive business growth. Participants learn to segment customers, analyze buying processes, identify competitive advantages, and develop effective customer value propositions. The course covers market segmentation, competitive analysis, and pricing strategies. It emphasizes practical application of these concepts to enhance business offerings and achieve growth. With a flexible online format, it's designed to help entrepreneurs gain crucial insights into their market and customers.
Fundamentals of Customers and Competition
Module 1 · 4 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Expert in Leadership and Organizational Change
Dr. Anne Donnellon is Professor Emerita of Management at Babson College, where she previously served as Faculty Director for the Fast Track MBA for executives. She is a key member of the National Curriculum Design and Site Launch Team for Goldman Sachs 10,000 Small Businesses and has launched sites in Houston, Cleveland, Miami, and Baltimore. Specializing in leadership, negotiation, and organizational change, she is the author of Team Talk: The Power of Language in Team Dynamics and has developed influential resources in the Harvard ManageMentor series. Dr. Donnellon has consulted for both large companies and entrepreneurial firms, and she regularly leads management seminars for small business entrepreneurs.
Shaping Entrepreneurial Education at Oxford Saïd Business School
Edward David is a doctoral candidate at the University of Oxford, where he plays a key role in developing curriculum for the Goldman Sachs 10,000 Small Businesses program at Saïd Business School. Since joining Oxford Saïd in 2013, he has contributed to the design and management of various corporate-sponsored initiatives for entrepreneurs and MBA students, including the Power Shift Forum, Inspiring Women in Leadership and Learning, and Goldman Sachs 10,000 Women. With a background in state education reform in Washington, DC, Edward continues to support students as a tutor at Trinity College, Oxford. He holds qualifications from both New York University and the University of Oxford.
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4.8 course rating
281 ratings
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