Essential Sales and Marketing for Entrepreneurs
Learn key marketing strategies, brand building, and sales techniques to grow your business. Part of Goldman Sachs 10,000 Women program.
Learn key marketing strategies, brand building, and sales techniques to grow your business. Part of Goldman Sachs 10,000 Women program.
This course, part of the Goldman Sachs 10,000 Women program, offers entrepreneurs a comprehensive introduction to sales and marketing fundamentals. It focuses on developing effective marketing strategies, building a strong brand, and refining the sales process to drive business growth. Participants will learn to set clear marketing goals, explore digital marketing tools, and understand how to reach their target customer segments. The course covers the entire marketing and sales cycle, teaching entrepreneurs how to convert marketing efforts into sales and revenue. Key topics include brand identity and management, marketing strategy development, value proposition analysis, and the use of analytics to measure marketing and sales effectiveness. By the end of the course, participants will have practical skills to identify appropriate marketing tools, develop effective marketing plans, and measure their success using relevant metrics.
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What you'll learn
Strengthen your business's brand, and set clear marketing goals and strategies
Explore various digital marketing tools that you can use to reach your customer segments
Refine your sales process, and measure sales success
Identify appropriate metrics to measure brand, marketing and sales effectiveness
Develop a comprehensive understanding of the marketing and sales cycle
Create effective marketing plans tailored to your business needs
Skills you'll gain
This course includes:
13 Minutes PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There is 1 module in this course
This course provides a comprehensive introduction to sales and marketing fundamentals, tailored specifically for entrepreneurs looking to grow their businesses. It is part of the Goldman Sachs 10,000 Women program, designed to support women entrepreneurs worldwide. The curriculum covers key aspects of marketing strategy development, including setting clear goals and objectives, building a strong brand identity, and selecting appropriate digital marketing tools. Participants learn to understand and implement the marketing and sales cycle, focusing on how to effectively communicate value to target customers and convert marketing efforts into sales. The course also introduces analytics and metrics for measuring marketing and sales effectiveness, enabling entrepreneurs to make data-driven decisions. Through practical exercises and real-world examples, students learn to apply these concepts directly to their own businesses, developing actionable marketing plans and sales processes. By the end of the course, participants will have a solid foundation in marketing and sales techniques, equipping them with the skills to drive growth and success in their entrepreneurial ventures.
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
Module 1 · 4 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Expert in Leadership and Organizational Change
Dr. Anne Donnellon is Professor Emerita of Management at Babson College, where she previously served as Faculty Director for the Fast Track MBA for executives. She is a key member of the National Curriculum Design and Site Launch Team for Goldman Sachs 10,000 Small Businesses and has launched sites in Houston, Cleveland, Miami, and Baltimore. Specializing in leadership, negotiation, and organizational change, she is the author of Team Talk: The Power of Language in Team Dynamics and has developed influential resources in the Harvard ManageMentor series. Dr. Donnellon has consulted for both large companies and entrepreneurial firms, and she regularly leads management seminars for small business entrepreneurs.
Shaping Entrepreneurial Education at Oxford Saïd Business School
Edward David is a doctoral candidate at the University of Oxford, where he plays a key role in developing curriculum for the Goldman Sachs 10,000 Small Businesses program at Saïd Business School. Since joining Oxford Saïd in 2013, he has contributed to the design and management of various corporate-sponsored initiatives for entrepreneurs and MBA students, including the Power Shift Forum, Inspiring Women in Leadership and Learning, and Goldman Sachs 10,000 Women. With a background in state education reform in Washington, DC, Edward continues to support students as a tutor at Trinity College, Oxford. He holds qualifications from both New York University and the University of Oxford.
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4.6 course rating
1,023 ratings
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