Effective Digital Marketing Strategies
Master social media campaigns and digital marketing techniques to boost your business growth. Part of Goldman Sachs 10,000 Women program.
Master social media campaigns and digital marketing techniques to boost your business growth. Part of Goldman Sachs 10,000 Women program.
This elective course, part of the Goldman Sachs 10,000 Women program, provides a comprehensive introduction to digital marketing with a focus on social media campaigns. Designed for entrepreneurs looking to enhance their business growth, the course covers essential aspects of planning and executing effective digital marketing strategies. Participants will learn how to utilize the Paid, Earned, Owned (PEO) model to develop compelling digital marketing campaigns, find and reach their target audience, and leverage influencer and viral marketing techniques. The course also emphasizes the importance of measuring campaign impact through key performance indicators and social listening. By the end of the course, entrepreneurs will have practical skills to plan, implement, and evaluate social media campaigns, maximizing their business opportunities in the digital space.
4.7
(493 ratings)
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English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Understand how the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign
Learn techniques for finding and reaching your target audience
Explore strategies for incentivizing your digital marketing campaign, including influencer and viral marketing
Understand how to measure the impact of your digital marketing campaign using key performance indicators and social listening
Develop a practical understanding of planning a social media campaign
Learn to effectively use paid, earned, and owned media in digital marketing
Skills you'll gain
This course includes:
18 Minutes PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There is 1 module in this course
This course provides a comprehensive introduction to digital marketing strategies, with a particular focus on social media campaigns. It is designed as an elective within the Goldman Sachs 10,000 Women program, catering to entrepreneurs seeking to enhance their business growth through digital channels. The curriculum covers key aspects of digital marketing, including the Paid, Earned, Owned (PEO) model, audience targeting, and campaign planning. Participants learn how to effectively use various digital marketing tools and techniques, such as influencer marketing, viral marketing, and paid search. The course emphasizes practical application, guiding students through the process of planning and evaluating social media campaigns. It also covers important aspects of measuring campaign success, introducing concepts like key performance indicators and social listening. By the end of the course, entrepreneurs will have developed a solid foundation in digital marketing strategy, enabling them to create and implement effective campaigns that maximize their business opportunities in the digital landscape.
Boost your Digital Marketing: Planning Social Media Campaigns
Module 1 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
A Diverse Academic Journey in Marketing
Dionysius Ang is a Lecturer in Marketing at Leeds University Business School. Before joining Leeds, Dr. Ang served as a Marie Curie Early Stage Researcher at both KU Leuven and INSEAD, where she earned a PhD in Business Economics (Marketing) and an MSc in Management. She also holds a Research Master's degree in Social Psychology from Tilburg University and has been a visiting scholar at the University of Pittsburgh. Dr. Ang's diverse academic background reflects her interdisciplinary expertise in marketing and social psychology.
Empowering Women Entrepreneurs Globally
Goldman Sachs is dedicated to supporting the communities where its people live and work, leveraging its ideas, talent, and resources to make a positive impact. Through the Goldman Sachs Foundation, the focus is on entrepreneurship and economic growth to strengthen communities worldwide. The 10,000 Women initiative empowers women in 100 countries by providing them with business and management education, along with access to mentoring, networking, and capital. Now, 10,000 Women is available online via Coursera, offering 10 courses that blend world-class business education with a global peer network, equipping women with the tools to grow and lead their businesses.
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4.7 course rating
493 ratings
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