Meaningful Marketing Insights
Master data-driven marketing analytics using Excel. Learn to convert consumer data into actionable business insights.
Master data-driven marketing analytics using Excel. Learn to convert consumer data into actionable business insights.
This comprehensive course equips marketers with essential tools to analyze consumer data and extract meaningful insights. Students learn to use Microsoft Excel for exploratory data analysis, descriptive statistics, and regression methods. The course covers both aggregate sales analysis and individual-level consumer choice data, teaching practical skills for converting raw data into actionable marketing decisions. Through hands-on exercises, learners develop proficiency in data visualization, statistical analysis, and predictive modeling.
4.3
(278 ratings)
34,067 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Convert raw data into marketing insights
Perform exploratory data analysis in Excel
Create effective data visualizations
Apply regression analysis to marketing data
Develop predictive models for customer behavior
Evaluate marketing campaign effectiveness
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
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There are 5 modules in this course
This course provides a comprehensive introduction to marketing analytics, focusing on converting raw consumer data into actionable insights. Students learn essential tools for data analysis using Microsoft Excel, including exploratory data analysis, descriptive statistics, and regression methods. The curriculum covers both aggregate and individual-level data analysis, preparing marketers to make data-driven decisions.
Meet Dr. Schweidel & Course Overview
Module 1 · 38 Minutes to complete
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Module 2 · 1 Hours to complete
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Module 3 · 2 Hours to complete
Regression Analysis for Marketing Data
Module 4 · 2 Hours to complete
From Analysis to Action
Module 5 · 3 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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4.3 course rating
278 ratings
Frequently asked questions
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