Marketing Channel Incentives
Master pricing strategies and channel partner management in B2B marketing, learning to implement effective incentives
Master pricing strategies and channel partner management in B2B marketing, learning to implement effective incentives
This comprehensive course addresses the challenges of implementing pricing strategies in marketing channels and managing channel partner relationships. Students learn to navigate pricing complexities in downstream retail, develop strategic skepticism for partner management, and understand direct selling channels. The course covers critical aspects of channel incentives, risk mitigation, and partner coordination, providing practical solutions for common challenges in route-to-market execution.
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Master downstream pricing strategies and implementation
Develop strategic skepticism for channel partner management
Understand direct selling channel dynamics and challenges
Implement effective partner incentive structures
Identify and mitigate channel partner risks
Skills you'll gain
This course includes:
3.9 Hours PreRecorded video
4 quizzes, 1 peer review, 3 discussion prompts
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
The course explores the complexities of channel pricing and partner management in B2B marketing. Students learn to address downstream pricing challenges, develop strategic skepticism for risk management, and understand direct selling channel dynamics. The curriculum combines theoretical frameworks with practical applications, featuring guest speakers and real-world case studies to illustrate effective channel incentive strategies.
PRICING
Module 1 · 3 Hours to complete
THE STRATEGIC SKEPTIC
Module 2 · 1 Hours to complete
DIRECT SELLING
Module 3 · 3 Hours to complete
Fee Structure
Instructor
The Sarah Beth Brown Professor of Marketing at Emory University
Sandy Jap is the Sarah Beth Brown Endowed Professor of Marketing at Emory University's Goizueta Business School, where she has been a faculty member since 2001. Prior to her tenure at Emory, she served on the faculty at the Sloan School of Management at MIT and the Wharton School at the University of Pennsylvania. Sandy's research focuses on the development of organizational relationships, go-to-market strategies, and e-procurement. She is the author of influential works such as "Partnering with the Frenemy," which explores the complexities of business relationships, and "A Field Guide to Channel Strategy," providing practical insights into market strategies.In addition to her academic contributions, Sandy is an international speaker, expert witness, and consultant across various industries. She teaches several courses on Coursera, including "Marketing Channel Benefits," "Marketing Channel Functions," "Marketing Channel Governance," and "Marketing Channel Incentives." Her extensive experience and research have earned her recognition as a leader in the marketing field, including a Lifetime Achievement Award from the American Marketing Association. Through her teaching and consulting efforts, Sandy Jap continues to shape the future of marketing education and practice.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.