Introduction to Social Media Analytics
Master social media monitoring and analytics to gain valuable consumer insights and improve marketing effectiveness.
Master social media monitoring and analytics to gain valuable consumer insights and improve marketing effectiveness.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.3
(105 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Master social media listening and monitoring techniques
Analyze consumer opinions and market dynamics
Use social media platforms for business insights
Identify and track key social media metrics
Manage social media crises effectively
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores social media analytics as a tool for understanding consumer behavior and market insights. Students learn to use social media listening platforms, analyze social metrics, and convert social data into marketing insights. The curriculum covers social media monitoring techniques, opinion dynamics, and practical applications using real-world data. Through hands-on exercises with Crimson Hexagon platform, participants learn to evaluate social media contributions and apply findings to business decisions.
Basics of Social Media Listening
Module 1 · 1 Hours to complete
Opinion Science and Dynamics
Module 2 · 2 Hours to complete
Crimson Hexagon Walkthrough
Module 3 · 2 Hours to complete
Applying Analytics to Social Media Activity
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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4.3 course rating
105 ratings
Frequently asked questions
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