Generative AI in Marketing
Learn to harness generative AI tools for marketing success, covering compelling content creation, legal implications, and optimizing customer engagement.
Learn to harness generative AI tools for marketing success, covering compelling content creation, legal implications, and optimizing customer engagement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Master generative AI tools for marketing applications
Create compelling visual and written content using AI
Develop effective customer engagement strategies
Understand legal and ethical implications of AI in marketing
Optimize marketing campaigns using AI-driven insights
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
2 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the integration of generative AI in marketing strategies. Students learn to leverage AI tools for content creation, customer engagement, and brand development. The curriculum covers practical applications of chatbots, image generation, and large language models while addressing legal considerations and brand concerns. Through hands-on projects and case studies, learners master the art of using generative AI for marketing success.
Introduction to Generative AI
Module 1 · 2 Hours to complete
Demo: Generative AI in Action
Module 2 · 3 Hours to complete
Brands and Generative AI
Module 3 · 5 Hours to complete
Using Generative AI throughout the Purchase Funnel
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.