Digital Strategy and Business Opportunity
Discover how digital technologies drive business growth through strategic marketing, audience research, and content creation in today's digital world.
Discover how digital technologies drive business growth through strategic marketing, audience research, and content creation in today's digital world.
This comprehensive course explores how digital, social, and mobile technologies have fundamentally changed consumer behavior and business operations. Students will gain practical insights into developing effective digital marketing strategies that respond to these disruptions and capitalize on new opportunities. The curriculum covers essential research techniques for understanding target audiences and competitors, principles of content marketing, and creative strategies for engaging customers through the digital buyer's journey. Participants will learn to integrate traditional and digital marketing approaches, set SMART objectives, develop buyer personas, and create compelling content that delivers on business goals. This foundational course provides marketers with the strategic framework needed to thrive in today's dynamic digital business environment.
4.6
(333 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand how digital and social media have transformed consumer behavior and business operations
Develop clear and actionable digital marketing strategies with SMART objectives
Conduct effective digital research to gain insights into audiences and competitors
Apply the buyer's journey model to influence purchase decisions across digital platforms
Create compelling content marketing strategies that engage target audiences
Implement creative strategies that align with business goals and customer needs
Skills you'll gain
This course includes:
2.73 Hours PreRecorded video
15 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course provides a comprehensive introduction to digital marketing strategy in today's rapidly evolving business landscape. Students begin by exploring how digital technologies have disrupted traditional business models and created new opportunities for customer engagement. The curriculum examines changing consumer behaviors and expectations in the digital age, and how these shifts impact the customer journey. Core principles of digital marketing are covered, including strategy development, audience research, competitive analysis, and setting measurable objectives. Students learn to use digital research and social listening tools to gain valuable insights about their target audiences. The course also delves into content marketing fundamentals, persona development, and creative strategy formulation to effectively engage customers across digital channels. By understanding how to align marketing efforts with the buyer's journey, students will be equipped to develop integrated digital marketing strategies that drive business growth.
Digital Disruption and Business Opportunity
Module 1 · 1 Hours to complete
Digital Marketing and Digital Strategy
Module 2 · 4 Hours to complete
Digital Content and Creative Strategy
Module 3 · 4 Hours to complete
Fee Structure
Instructors
Digital Marketing Veteran Shapes Global E-commerce Education Through Enterprise Expertise
Cathal Melinn is a distinguished Digital Marketing Director and e-commerce specialist with over 16 years of industry experience. As Lead Instructor at the Digital Marketing Institute, he has educated digital professionals across 80 countries, specializing in comprehensive digital marketing disciplines including PPC, SEO, analytics, and strategy planning. His expertise spans both B2B and B2C sectors, having worked with global brands such as HSBC, Amazon, Apple, and Red Bull. While running his own digital marketing agency, he maintains his position as an enterprise-level analytics and revenue generation expert. Through his popular Coursera specialization "Digital Marketing Strategy and Planning," which has enrolled over 21,000 students, he continues to shape the future of digital marketing education. His teaching approach emphasizes practical application and complete understanding, making complex digital concepts accessible to learners at all experience levels
Global Leader in Digital Marketing Education Sets Industry Standards Through International Certification Programs
The Digital Marketing Institute (DMI) stands as the world's foremost authority in digital marketing certification, having certified over 20,000 professionals across 100+ countries since its founding in Dublin in 2008. As the global certification standard in digital marketing education, DMI collaborates with industry leaders to develop comprehensive curricula that combine theoretical knowledge with practical applications. Their programs, ranging from professional diplomas to master's degrees, are delivered through a network of over 80 education partners worldwide. Working with blue-chip brands and leading educational institutions, DMI maintains its position as the largest certification body in digital marketing, with their graduates trained to a single, industry-validated standard. The institute's credibility is further enhanced by partnerships with organizations like Pearson VUE for global examination delivery, ensuring consistent quality across their 120,000+ member community
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4.6 course rating
333 ratings
Frequently asked questions
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