Cathal Melinn

Cathal Melinn is a distinguished Digital Marketing Director and e-commerce specialist with over 16 years of industry experience. As Lead Instructor at the Digital Marketing Institute, he has educated digital professionals across 80 countries, specializing in comprehensive digital marketing disciplines including PPC, SEO, analytics, and strategy planning. His expertise spans both B2B and B2C sectors, having worked with global brands such as HSBC, Amazon, Apple, and Red Bull. While running his own digital marketing agency, he maintains his position as an enterprise-level analytics and revenue generation expert. Through his popular Coursera specialization "Digital Marketing Strategy and Planning," which has enrolled over 21,000 students, he continues to shape the future of digital marketing education. His teaching approach emphasizes practical application and complete understanding, making complex digital concepts accessible to learners at all experience levels