Digital Marketing: Latest Trends and Strategies 2024
Master contemporary digital marketing trends, from AI and AR to interactive content. Learn innovative strategies for engaging audiences and driving conversions.
Master contemporary digital marketing trends, from AI and AR to interactive content. Learn innovative strategies for engaging audiences and driving conversions.
This comprehensive course explores the evolving landscape of digital marketing, focusing on emerging trends that are reshaping how brands connect with audiences online. Students will gain deep insights into innovative strategies and digital tools, from artificial intelligence to augmented reality, enabling them to create dynamic campaigns that engage and convert. Perfect for marketing professionals, business owners, and aspiring digital marketers, the course combines theoretical knowledge with practical applications through interactive modules and case studies. Participants learn to analyze trends, develop effective campaigns, and adapt strategies to stay ahead in the rapidly evolving digital marketing landscape.
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What you'll learn
Examine the evolution of digital marketing trends and their impact on consumer behavior
Master innovative digital tools and platforms transforming marketing strategies
Learn to incorporate latest trends in digital marketing campaigns
Understand the role of AI and AR in modern marketing
Develop effective social media storytelling techniques
Implement analytics-driven marketing strategies
Skills you'll gain
This course includes:
83 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive exploration of current digital marketing trends and their practical applications. Students learn about the evolution of marketing from 1.0 to 6.0, focusing on key trends including artificial intelligence, augmented reality, and interactive content. The curriculum covers innovative digital tools, social media strategies, and emerging platforms for commerce. Participants gain practical insights into storytelling, user-generated content, and analytics for social media. The course emphasizes hands-on learning through case studies and real-world applications.
Digital Marketing Trends
Module 1 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Digital Marketing Strategist and Entrepreneurship Expert
João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.