Competitive Analysis: Research and Report Writing
Master the art of competitive analysis from market research to strategic reporting. Learn to gather data, interpret insights, and create actionable reports.
Master the art of competitive analysis from market research to strategic reporting. Learn to gather data, interpret insights, and create actionable reports.
Dive into the world of competitive analysis with this comprehensive course designed for business professionals. Learn to conduct thorough market research, analyze competitors, and draft effective analysis reports. Perfect for entrepreneurs, business analysts, and marketing managers, this course teaches practical skills in market dynamics understanding, data interpretation, and strategic decision-making. Through real-world examples and hands-on practice, develop the expertise to position your business effectively in today's competitive marketplace.
Instructors:
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What you'll learn
Identify the fundamentals of competitive analysis and benchmarking
Interpret and apply market research insights to practical problem solving
Communicate clearly comprehensive competitive analysis reports
Evaluate and strategically apply competitive analysis
Understand market dynamics and competitive landscapes
Conduct effective market research using various tools and techniques
Skills you'll gain
This course includes:
100 Minutes PreRecorded video
1 assignment,1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive guide to conducting competitive analysis in today's dynamic business environment. It covers essential aspects of market research, data collection, and analysis techniques. Students learn how to structure and write effective competitive analysis reports, understand market dynamics, and develop actionable insights. The curriculum includes practical tools for conducting research, best practices in report writing, and strategies for avoiding common pitfalls. Through case studies and real-world examples, learners develop skills in strategic decision-making and learn to integrate competitive analysis into business strategy. The course emphasizes practical application, helping participants transform market insights into strategic advantages.
Research and Draft a Competitive Analysis
Module 1 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Hospitality Certified Trainer, Professor, and Consultant
Marta Sotto-Mayor is a highly regarded Certified Trainer, Professor, and Hospitality Consultant with a strong commitment to delivering service excellence and talent development in the hospitality industry. With extensive international experience, she has held significant roles such as General Manager, Director of Operations, and Senior Director of Sales & Marketing. Marta currently works as a senior consultant, mentor, and trainer, providing tailored solutions to independent businesses, international hotel chains, restaurants, and service firms.Her expertise spans various areas including hotel and restaurant operations, sales and marketing, food and beverage management, guest services, customer experience, and talent development. Marta is known for her exceptional communication and leadership skills, which she leverages to enhance professional standards within the sector. She teaches multiple courses on Coursera, such as Business Strategy: Value Proposition Essentials, Effective Service Innovation by Design in Hotel Management, and Introduction to Hospitality Management in the 21st Century, aimed at equipping learners with the skills necessary for success in the dynamic hospitality landscape
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Frequently asked questions
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