Business Innovation: Prototyping, Markets, Strategy
Master business innovation through prototyping, market analysis, and strategic planning. Learn practical frameworks for successful innovation.
Master business innovation through prototyping, market analysis, and strategic planning. Learn practical frameworks for successful innovation.
This comprehensive course explores the fundamentals of business innovation, from ideation to implementation. Participants learn essential frameworks for identifying opportunities, developing innovative solutions, and managing the prototyping process. The curriculum combines theoretical knowledge with practical applications, covering innovation types, ideation strategies, and resource management. Special emphasis is placed on prototyping techniques, market analysis, and strategic planning, ensuring learners can effectively drive innovation in their organizations. The course also addresses the importance of embracing failure and maintaining flexibility throughout the innovation process.
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What you'll learn
Analyze the importance and levels of business innovation
Apply frameworks to generate opportunities for improvement
Develop effective ideation and idea selection strategies
Implement strategic prototyping techniques
Manage resources efficiently in innovation projects
Learn from failure in implementation processes
Skills you'll gain
This course includes:
69 Minutes PreRecorded video
1 assignment
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FullTime access
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There is 1 module in this course
This course provides a comprehensive exploration of business innovation, focusing on prototyping, market analysis, and strategic planning. Students learn essential frameworks for identifying and seizing new venture opportunities, developing effective ideation strategies, and managing the prototyping process. The curriculum covers various aspects of innovation, from initial concept development to implementation, emphasizing the importance of resource management and learning from failure. Through case studies and practical examples, participants gain hands-on experience in applying innovation frameworks and developing customized approaches for different business contexts.
Business Innovation: Prototyping, Markets, Strategy
Module 1 · 1 Hours to complete
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Instructors
Advocate for Design-Driven Innovation
Tayseer Almattar is a dedicated advocate for design-driven innovation, focusing on transformative change through design thinking. As a Visiting Lecturer at The Hong Kong Polytechnic University School of Design, he plays a crucial role in shaping the future of innovation by imparting essential design principles to aspiring creators and innovators. Through his organization, TforDesign, Tayseer has reached over 50,000 learners worldwide, fostering a culture of design innovation through immersive learning experiences.His extensive experience includes consulting on impactful projects for global brands and leading workshops that promote creativity and collaboration. Tayseer’s expertise encompasses Design Consultation, Quality Assurance, and Industrial Skills Training, allowing him to address complex challenges effectively. He is the author of the acclaimed book Learn SOLIDWORKS, aimed at simplifying complex tools for aspiring designers. Tayseer holds a Master's in Design from The Hong Kong Polytechnic University and a BA in Mechanical Engineering from North Carolina State University. He teaches courses on Coursera, including Business Innovation: Prototyping, Markets, Strategy, Design Thinking for Innovators, and Systems Thinking Basics, empowering individuals and organizations to harness the power of design thinking for innovative solutions
Expert in Business Innovation
Joyce Wong is an accomplished instructor specializing in business innovation, particularly in the areas of prototyping, market strategies, and effective business practices. She teaches the course Business Innovation: Prototyping, Markets, Strategy on Coursera, which provides learners with a comprehensive understanding of how to navigate the complexities of business innovation. The course covers essential topics such as the importance and types of innovation, ideation processes, and the dynamics of individual and group brainstorming.Joyce's expertise is complemented by her collaborative work with fellow instructors like Tayseer Almattar, aiming to equip learners with the tools to identify and implement innovative strategies that create competitive advantages in their businesses. Her commitment to education and professional development reflects her dedication to fostering a culture of innovation in various industries. Through her courses, Joyce empowers individuals and organizations to harness the power of design thinking and strategic planning for sustainable growth and success
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