Vrinda Narain

Vrinda Narain serves as a Teaching Assistant at the University of Edinburgh Business School, where she specializes in digital marketing education. After graduating from the University of Edinburgh with a Marketing degree in 2021, she has established herself in both academic and practical digital marketing roles. Her experience includes working as a digital marketing intern with the university's online learning team and serving as a Business School student ambassador. She currently contributes to the Digital Marketing Fundamentals Professional Certificate program on edX alongside senior faculty members, helping to shape the next generation of digital marketers. Beyond academia, Narain has worked with small businesses in Scotland to enhance their digital marketing practices during the pandemic, covering both B2B and B2C marketing strategies, organizing digital marketing workshops, creating performance reports, and managing social media campaigns. Her expertise spans digital technology adoption, social media management, and performance analytics, making her a valuable bridge between academic theory and practical application in digital marketing.