Vic Strecher

Vic Strecher is a professor at the University of Michigan’s Schools of Public Health and Medicine, renowned for his work in health communications and purpose-driven living. In 1995, he founded the UM Center for Health Communications Research, pioneering digital health communications. He later founded HealthMedia, a digital health coaching company acquired by Johnson & Johnson in 2010. Currently, Vic leads Kumanu, a platform fostering purposeful living for individuals and organizations. An award-winning innovator and author, his work spans neuroscience, behavioral science, and public health. Vic’s impactful TED Talk and publications, including Life on Purpose and On Purpose, emphasize the transformative power of purpose in life.