Unnati Narang

Unnati Narang is an Assistant Professor of Business Administration and the John M. Jones Fellow of Marketing at the Gies College of Business, University of Illinois Urbana-Champaign. With a Ph.D. in Marketing from Mays Business School, Texas A&M University, she has established herself as a prominent figure in the field of marketing, focusing on mobile and location marketing, consumer mobility, and engagement in digital environments. Her research examines how interactions with mobile technologies influence consumer behavior in both online and offline retail contexts, utilizing methods such as causal modeling, econometrics, and machine learning.In addition to her research pursuits, Professor Narang is dedicated to teaching courses that bridge data analytics and marketing, including "Applying Data Analytics in Marketing" and "Introduction to Business Analytics: Communicating with Data." Her commitment to fostering an inclusive and engaging learning environment has earned her recognition as one of the best undergraduate professors. Unnati's innovative approach to education combines real-world applications with academic rigor, preparing her students for success in a rapidly evolving business landscape.