Ulrich Hoffrage

Dr. Ulrich Hoffrage serves as Professor of Decision Theory at the University of Lausanne, bringing extensive expertise in behavioral science and organizational decision-making. His academic background includes psychology studies at the University of Konstanz (Germany) and a Ph.D. from the University of Salzburg (Austria). His research focuses on bounded rationality, simple heuristics in social contexts, cognitive illusions, risk communication, and consumer decision-making. Through his Coursera course "Unethical Decision Making in Organizations," he explores how organizational contexts influence ethical behavior, examining the complex forces that push good people toward unethical decisions. His teaching portfolio includes courses in Judgment and Decision Making, Managerial Decision Making, and Risk Management. His work investigates the intricate relationship between individuals and their environments, particularly focusing on how societal contexts impact organizational behavior and ethical decision-making