Tony Cox, Jr.

Dr. Tony Cox, Jr. is a prominent figure in the field of data analytics, specializing in marketing applications. With a robust academic background, he teaches courses such as Customer Data Analytics for Marketers, Machine Learning for Marketers, Regression Modeling for Marketers, and Time, Change, and Decisions for Marketing. His extensive experience includes over three decades in quantitative risk analysis and operations research, having held leadership positions in both academia and industry. Dr. Cox has contributed significantly to the development of advanced analytical methods that empower marketers to make informed decisions based on data-driven insights. His work not only enhances the understanding of customer behavior but also equips students with the skills necessary to navigate the complexities of modern marketing landscapes. Through his engaging teaching style and commitment to research, Dr. Cox inspires the next generation of marketing professionals to leverage data effectively in their strategies.