Sonia Dickinson

Professor Sonia Dickinson is a distinguished academic leader and researcher currently serving as the Deputy Pro Vice-Chancellor of the Faculty of Business and Law at Curtin University. With over two decades of experience in higher education, she has made significant contributions to the field, particularly in online and blended learning, earning both university and national recognition. Her research focuses on Communication and Engagement, with publications in top-tier marketing journals such as the European Journal of Marketing and Journal of Business Research. Professor Dickinson's expertise spans advertising regulation, message source effects, consumer empowerment, and brand authenticity. She serves on the editorial review board of the Journal of Marketing Communication, has secured a competitive Australian Research Council Discovery Grant, and actively supervises doctoral and masters research candidates. Her work in education innovation and research has established her as a respected figure in the academic community, bridging theoretical knowledge with practical applications in marketing and business education.