Randy Hlavac

Randy Hlavac is a leading expert in digital marketing, social media marketing, and social analytics, currently serving as an instructor at Northwestern University. With over 20 years of experience, he teaches courses on Digital, Social, and Mobile Marketing, as well as Content Curation and Digital Marketing. His book, "Social IMC," provides valuable insights into developing effective social media marketing strategies for businesses of all sizes. In addition to his academic role, Randy is the CEO of Marketing Synergy, Inc., where he consults with various organizations to create profitable digital marketing strategies and social media programs.As a recognized thought leader in his field, Randy has contributed significantly to the marketing landscape through his consulting work and educational initiatives. He is also the creator and "MC" of the Social Media Marketing specialization on Coursera, where he guides learners in mastering digital marketing techniques. His commitment to education and practical application of marketing strategies has made him a respected figure among students and industry professionals alike.