Raghu Iyengar

Raghu Iyengar is a prominent Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in consumer behavior and pricing strategies. His research primarily investigates how consumers respond to nonlinear pricing schemes, particularly in the context of wireless services. He has found that both quality and quantity learning significantly influence consumer choices regarding service plans, highlighting the importance of initial service encounters in shaping customer perceptions.Professor Iyengar holds a B.Tech in Engineering from the Indian Institute of Technology (IIT) Kanpur and earned his Ph.D. in Marketing from Columbia University. His academic contributions have been recognized through numerous awards, including multiple Teaching Excellence Awards at Wharton. He teaches courses such as "AI Applications in Marketing and Finance" and "Customer Analytics," where he equips students with essential tools for understanding market dynamics and consumer decision-making processes.In addition to his teaching and research, Professor Iyengar serves as the Faculty Director of Innovation, Experiential Learning, and Research Initiatives at Wharton. He is actively involved in various projects that bridge academic insights with practical applications in marketing analytics, making significant contributions to both the academic community and industry practices.