Nader Tavassoli

Nader Tavassoli is a distinguished Professor of Marketing at London Business School, where he has made significant contributions to the field of branding and marketing over the past 25 years. He serves as the non-executive chairman of The Brand Inside, a consultancy specializing in "Activating Brand-Led Change." Tavassoli has advised a diverse range of organizations, from innovative internet startups to over 30 Global Fortune 500 companies, helping them define their brand purpose, strategy, and identity. His excellence in teaching has been recognized with the prestigious Excellence in Teaching Award at London Business School, where he was also the founding director of both the Customer Focused Marketing Programme and the Walpole Luxury Management Programme. Prior to his current role, he was on the faculty at MIT Sloan School of Management, where he directed the entrepreneurship program and established the e-business program. A prolific author and branding expert, Tavassoli has provided expert witness services in international brand disputes and designed brand academies for numerous global firms. Currently, he leads brand forums and advises a leading French luxury group. His international experience is extensive; having lived in Australia, England, France, Germany, Spain, and the USA, he brings a global perspective to his work in marketing and branding.