Luc de Brabandere

Luc de Brabandère, a distinguished BCG fellow and professor at Ecole Centrale Paris, has established himself as a leading authority in creative strategy and future scenario planning since joining BCG in 2001. As a senior advisor in BCG's Paris office, he specializes in facilitating strategic seminars for boards and executive committees, helping organizations develop innovative visions, products, and services through creative thinking methodologies. His influence extends beyond consulting through his prolific writing, having authored or co-authored nine books, including the internationally acclaimed "The Forgotten Half of Change, Achieving Greater Creativity Through Changes in Perception," which has been translated into eight languages including Russian, Japanese, Chinese, Portuguese, Spanish, Thai, French, and English. Through his regular newspaper columns and strategic advisory work, de Brabandère continues to shape business thinking by bridging creativity with strategic planning.