Leonard Lee

Leonard Lee is a Professor of Marketing at the National University of Singapore (NUS) Business School and Director of the Lloyd's Register Foundation Institute for the Public Understanding of Risk (IPUR). His research investigates how emotional and cognitive factors influence consumer judgments and decision-making, with applications in public policy domains such as healthcare and sustainable transportation. Lee's expertise spans consumer psychology, affect and decision making, shopping behavior, and sustainable consumption. He currently serves as Deputy Head of Research in the Marketing Department at NUS and holds editorial roles at leading journals including the Journal of Consumer Research. Lee's academic background includes degrees from NUS, Stanford, and MIT Sloan. His impactful work on topics like retail therapy, price promotions, and sustainable consumer behavior has been widely cited, establishing him as a prominent voice in consumer psychology and public policy. As IPUR Director, Lee leads efforts to enhance public understanding and management of risk through interdisciplinary research and outreach initiatives.