Digital Marketing and Brand Activation Specialist
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Khanya Modipa is an instructor specializing in digital marketing, particularly in brand awareness and activation strategies. She teaches the course Brand Awareness Using Digital Brand Activation on Coursera, where she provides practical insights and hands-on experience to help learners elevate their brand visibility in the digital landscape. The course covers essential skills such as social media metrics interpretation, target audience segmentation, and strategic communication planning.With over ten years of experience in project management and digital marketing, Modipa is dedicated to empowering individuals and organizations to effectively engage their audiences and enhance brand identity. Her approach emphasizes the importance of understanding market dynamics and leveraging digital tools to create impactful marketing strategies. Through her courses, she aims to equip learners with the knowledge and skills necessary to succeed in today's competitive digital environment