Joseph T. Yun

Joseph T. Yun is a Research Professor of Electrical and Computer Engineering at the University of Pittsburgh, where he also serves as the Artificial Intelligence and Innovation Architect. With a focus on developing novel data science algorithms and user-centric analytics systems, his research addresses critical societal considerations related to AI-based advertising and marketing, including privacy and ethics. Dr. Yun is the principal investigator of the Social Media Macroscope, an open research environment dedicated to social media analytics, which facilitates innovative research in this rapidly evolving field.In addition to his research endeavors, Dr. Yun is actively involved in various initiatives aimed at enhancing the understanding of AI's impact on society. He is affiliated with Pitt Cyber and the Collaboratory Against Hate, where he contributes to discussions on the ethical implications of technology. His expertise spans multiple domains, including computational advertising and digital marketing strategies, making him a prominent figure in the intersection of technology and social science. Through his courses, such as "Applying Data Analytics in Marketing," Dr. Yun aims to equip students with the skills necessary to navigate the complexities of modern data-driven environments.