John Mullins

John Mullins is an Associate Professor of Management Practice at the London Business School and a prominent thought leader in entrepreneurship. With extensive executive experience as a three-time entrepreneur, he has authored five influential books, including The Customer-Funded Business, which challenges traditional views on raising venture capital. Since 1992, he has published numerous articles and cases in prestigious outlets like Harvard Business Review and The Wall Street Journal. Mullins teaches the course "How to Finance and Grow Your Startup – Without VC," focusing on alternative funding strategies for entrepreneurs. He is also a sought-after speaker, providing insights to various organizations globally on