Ian Ayres

Ian Ayres is the William K. Townsend Professor at Yale Law School and a professor at Yale's School of Management. A lawyer and economist, he has authored 11 books, including the best-seller *Super Crunchers*, and over 100 articles. Ayres has contributed to *Forbes*, *Marketplace*, and the *New York Times'* *Freakonomics* blog. He co-founded stickK.com, a goal-setting platform, and was elected to the American Academy of Arts and Sciences in 2006.