Professor of Marketing, IIM Raipur
Associated with :
IIM RaipurHe has established himself as a faculty member in the Marketing Management department at IIM Raipur, building upon his academic foundations of a PhD from IIM Indore and an MBA from Medicaps Institute of Technology and Management, Indore. His scholarly work has garnered recognition, notably winning the best paper award at the ICSSR-sponsored National Seminar on Global Issues on Management in 2017 for his research on Licensing or Compensating Behaviour, and he specializes in Consumer Behaviour, Service Marketing, and Decision Strategy.