Harsha Gangadharbatla

Harsha Gangadharbatla is an Associate Professor of Advertising at the University of Colorado Boulder, where he has made significant contributions to the field of advertising and communication. He previously served as the founding chairperson of the Department of Advertising, Public Relations, and Media Design. With a robust academic background that includes a BE in Electrical Engineering from Motilal Nehru National Institute of Technology in India, an MA in Advertising from Michigan State University, and a PhD in Advertising from the University of Texas at Austin, Dr. Gangadharbatla combines technical expertise with a deep understanding of media and communication.His research interests lie at the intersection of technology, business, and communication, leading to over 40 publications in esteemed journals such as the Journal of Advertising and the Journal of Business Ethics. He specializes in areas including digital advertising, programmatic advertising, and the impact of technology on consumer behavior. In the classroom, he teaches courses like "Introduction to Digital Advertising" and "Search and Display Advertising," focusing on equipping students with practical skills relevant to today's advertising landscape. Dr. Gangadharbatla's commitment to advancing knowledge in advertising and his leadership in academia continue to influence both students and professionals in the field.