Gary Ottley

Dr. Gary Ottley, a Full-Time Lecturer in Marketing at Babson College since 2008, brings a rich blend of academic expertise and industry experience to his role. With a background in marketing consulting spanning 12 years before joining academia, Dr. Ottley managed large marketing projects and strategic initiatives for Fortune 500 companies and entrepreneurial ventures. As a Fulbright International Exchange Scholar, he brings a global perspective to his teaching. At Babson, he teaches core marketing courses and electives at both undergraduate and MBA levels, in various formats including full-time, part-time, and blended programs. Dr. Ottley's research interests focus on socially-conscious marketing and the role of marketing in addressing societal issues, with publications in the Journal of Marketing Education and SAM Advanced Management Journal. He has developed numerous executive education programs and co-authored case studies on marketing and branding in entrepreneurial ventures. At Babson, Dr. Ottley teaches "Marketing Fundamentals: Who Is Your Customer?" and contributes to the "Business Principles and Entrepreneurial Thought" XSeries and the "Marketing Strategy" Professional Certificate program. His approach combines academic rigor with practical insights, preparing students to navigate the complex landscape of modern marketing while considering its broader societal impact.