Eda Sayin

Professor Eda Sayin specializes in consumer behavior and integrated marketing communications, focusing on understanding unintuitive consumer reactions to brands in response to specific brand behaviors and communications. Her research investigates the impact of actual or imagined sensory cues on consumer perceptions. She has published her findings in prestigious journals such as the Journal of Consumer Research, International Journal of Research in Marketing, and Review of Marketing Research. Her work is widely cited in both academic literature and media outlets, including the Chicago Tribune, Vancouver Sun, and Science Daily.