Dr. Rob Nelson

Dr. Rob Nelson is an Adjunct Faculty member at Illinois Tech, where he specializes in marketing strategy. He brings over 20 years of global experience in marketing, communications, strategic business development, innovation, and management, having worked with Fortune 100 companies, startups, and international organizations. His extensive industry background spans various sectors, including healthcare, insurance, banking, retail, high-tech, and higher education. At Illinois Tech, Dr. Nelson teaches courses on marketing, branding, strategic marketing, and business innovation at the MBA and master's levels, often integrating live projects with companies and startups into his curriculum. He holds a Doctor of Business Administration in Strategic Marketing from Grenoble Ecole de Management and an MBA in Strategic Marketing from the Kellogg School of Management at Northwestern University. Additionally, Dr. Nelson is a faculty member at the Jack Welch Management Institute, where he has earned recognition as Associate Professor of the Year with consistently outstanding NPS scores of 100.