Dr. Rajagopal Raghunathan

Dr. Rajagopal Raghunathan is a visiting Professor of Marketing at the Indian School of Business and a Professor of Marketing at the McCombs School of Business, University of Texas at Austin. His research focuses on the impact of people's judgments and decisions on their happiness, exploring the intersection of marketing and well-being. His work has garnered attention in various mass media outlets, including The New York Times, The Los Angeles Times, and Self Magazine. An award-winning educator, Dr. Raghunathan has taught in numerous international programs, engaging students from diverse countries such as India, Thailand, Finland, China, and the U.S. He shares his insights on happiness, creativity, and leadership through his popular Psychology Today blog, "Sapient Nature," which has received over 500,000 page views. He is also the author of the book "If You're So Smart, Why Aren't You Happy?" released in 2016, which has been translated into multiple languages. His contributions to academia include publishing in top journals such as The Journal of Marketing and The Journal of Consumer Research, further establishing him as a leading voice in the field of marketing and happiness research.