Dr. Ankit Mehrotra
Professor
About Me
Dr. Ankit Mehrotra is a seasoned academic with over 24 years of teaching experience, currently serving as Professor of Business Analytics at Jaipuria Institute of Management, Lucknow. As the PAN Area Chair for Business Analytics, he specializes in marketing analytics, machine learning, and computational text analysis. His research spans widely across reputed international journals, focusing on the application of data science in marketing and business strategy.